TEEN and tween girls, and a few boys, accessorised and glammed it up at the grand launch of the new line of products from ‘Style Me Up’, the Charmazing jewellery craft line.

The three days of free trials of various ‘Style Me Up’ products – such as its Chalk it out! Hair chalk, Nail Art Kits and Tattoorific temporary tattoos – at the area in front of the Times Square Best Eastern branch were all a run up towards this launch.

During the launch, several teens and tweens had a chance to showcase their creativity by making their own custom charm bracelets, using the kit provided by Best Eastern to win themselves some prizes.

The Charmazing is a line of Design-it-Yourself jewellery for fashion-forward teens and tweens to express their creativity. With more than 100 different charms and 11 unique themed collections, these do-it-yourself (DIY) jewellery kits will surely satisfy any stylish young girls.

They can use various colourful threads, beads, gem, chains, pearls and more to make their own charm bracelets.

There was also a short demonstration of the new free Charmazing app during the launch. The smartphone app, available on Google Play and App Store, allows these young fashionistas to scan their charms into the virtual Charmazing world, connect, trade and share their collections with other fashionistas from around the world.